Thursday, 17 August 2017
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While a developed nation is measured by sovereign or per capita income levels, it is also common to look at the industrialisation level and infrastructure within a country to gauge the status of development.

More often than not, developed nations are characterized as having a strong critical mass of creativity and innovation. While some flaunt the abilities to reach outer space or develop culture changing telecommunication devices, other industrialized nations boast the ability to produce world class education or globally exported quality agro products.

Regardless of core industry, businesses and professionals within these advanced ecosystem tend to have full control of their creative processes – they are able to innovate and bring in solutions to their internal problems, and have the capacity to design the processes, equipment and materials needed to implement those solutions.

Since gaining independence two weeks short of 60 years ago, our nation has seen tremendous economic development. It is safe to say that in comparison with many of our counterparts in the region, we have developed a comfortable middle income economy and a track record of participation in higher value activities. We are blessed with business and job opportunities that provide us the power to gain upward social mobility.

It is now the era to breach our glass ceiling and aggressively participate in more upstream activities. The simple truth remains – the wages of the few individuals whom design the world’s smartphones are a significant portion of product costs, and the remaining are distributed among the thousands that assemble those phones.

Malaysia has embarked in domestic vehicle production for more than three decades now. However, we are still in our teens when it comes to product design capabilities, perhaps slightly wiser in process development.

Proton’s first in-house model, the Waja, was only introduced in the year 2000, merely 17 years ago.

While we have seen some success in the full-fledged design capabilities of our national car project, we have also learned that design capabilities are not a function of individual creativity alone, but also business scale and human capital depth.

Here is the catch – having design capabilities is not as simple as purchasing computer aided design software. It is not just for the designer to draw his dream, and give his team a nightmare.

Design is a mental and physical process and methodology. It requires understanding of mechanical, electronic and chemical function. It requires knowledge or materials, manufacturing process and cost efficiency. Most of the time design teams comprise of people from a large array of disciplines. At the same time, it is also important to procure prototyping capabilities for physical models to be developed, and to better visualize the designed products.

Naturally, the investments involved in setting up design capabilities are massive. Apart from workstations, automotive design requires a large selection of specialized equipment to perform testing and validation of the materials, parts and components developed.

With this in mind, developing design capabilities are a risky venture, not just for original equipment manufacturers (OEMs), but even more so for the hundreds of automotive parts and component manufacturers that exist in our ecosystem. It is noteworthy that these companies also happen to be small and medium enterprises, with limited resources.

I hope this industry conundrum will see the beginning of its end this week. Last Monday, Malaysia Automotive Institute (MAI) launched the MAI Design Center (MAIDC), located in Rawang, Selangor, and it was purpose built to address this very issue. The centre is established to cater to six of the nine core thrusts of MAI’s Industry 4.0 implementation plan for both OEMs and vendors within the automotive industry.

The MAIDC, a collaboration between MAI and Perodua, is fully equipped with 65 workstations for product, tooling and engineering design and simulation. The centre also boasts large surface plates, milling gantries, clay ovens and spray booths to facilitate full scale clay model fabrication. There are also a full range of different sized 3D printers and will soon see a Virtual Reality (VR) design system in place.

Above all, the MAIDC is an important milestone to create higher value careers and job opportunities within the automotive industry. It is time for us to take the next step towards braving the frontier of the fourth industrial revolution.

“Luck is when preparation meets opportunity”.

The writer is the chief executive officer of Malaysia Automotive Institute.

One of the key ingredients to successful automotive industry development is a policy framework that balances the needs of the industry with the needs of the populace.

During the automotive industry’s infancy, government policy was formulated to allow space for industry growth. As the priority at the time was for a wide array of manufacturing processes to be turned into local business.

During this period, transitioning from an agrarian nation towards higher levels, i.e. the establishment of a manufacturing of factories, tooling capabililities and large scale logistics, were virtually impossible without a “pull factor”.

Local businesses were incentivised to increase investment in high precision manufacturing through the establishment of Proton, Perodua and others.

These projects would create the demand for manufacturing companies to exist within the ecosystem, especially to provide employment to the many graduates that were seeking technical positions.

Fast forward three decades, 27 original equipment manufacturing (OEMs) and more than 700 vendors later, the automotive industry has reached a point where industry challenges have evolved. The world’s consumers have developed a higher consciousness of transportation costs, environmental friendliness, and technological acumen – all within the norms of globalisation and economic liberalisation.

In 2008, the General Motors (GM) bore the brunt of such consumer mindset change. The energy crisis during the mid-2000s reduced domestic demand for GM’s fuel consuming sport utility vehicles and pick-up truck, in the search for more energy efficient alternatives. It took a large government bailout and product restructuring exercise to bring GM back to profitability.

History has shown that these “pull factors” have the power to make or break entire industries.

The National Automotive Policy 2014 (NAP2014) was formulated to create the balance mentioned above, but tailored to the new nuances of the current market scenarios. With energy costs seemingly fluctuating, it is timely that the local industry respond to the needs of the global consumer.

This is one of the main reasons the NAP2014 is focusing on the development of Energy Efficient Vehicles (EEVs) – these are products that address the demand for cheaper, environmentally friendly technology in the cars we produce.

In order to reach the needed scales of success, exportability of both vehicles and automotive components is a key tenet of the NAP2014.

Here is where it gets tricky – in order to export we must establish a local base, i.e. our local businesses must sell energy efficient products within our small market first before any chance of export success can materialise. At the same time, we can no longer afford to implement strong protectinist policies, it comes at a high cost to consumer choice and goes against international trade principles.

Henceforth comes the point of this article.

The current scenario requires the shift of the pull factor from OEMs to the consumer. The rise of energy costs have created an opportunity for the industry to solve the problems of the populace through the EEV direction – and one hurdle is for consumers to understand how these solutions can improve their lives.

It is for this reason the Malaysia Automotive Institute (MAI) is continuing the tradition of organising the Malaysia Autoshow. The 2017 edition will be held from the 9th to 12th November 2017 at the and Malaysia Agro Exposition Park Serdang (MAEPS) and aims to develop awareness through an immersive experience for consumers on the benefits of EEVs.

This year’s Autoshow is expected to be the biggest automotive exhibition and symposium, occupying all three halls and outdoor spaces of MAEPS.

Global brands exhibiting their latest models, especially Energy Efficient Vehicles. Visitors can test drive models and there will be special packages for car buyers at the show to process hire purchases on-site.

There will be automotive lifestyle exhibitions, go-kart slalom, off road drives and many more.

Parallel to the Autoshow will be the KL International Automotive Symposium. The symposium will discuss the major issues of the industry, including autonomous vehicles, electric mobility, intelligent transport system and Industry 4.0. It is expected to draw more than 4,000 participants with more than 30 international speakers.

It is my hope that the Malaysia Autoshow will continue to enhance consumer awareness on sustainable mobility, and emerge as the most anticipated event in the regional automotive calendar.

The writer is the chief executive officer of Malaysia Automotive Institute.

On Tuesday, the Ministry of International Trade & Industry (MITI) hosted the Latin American Business Day to bridge business, trade and investment ties between Malaysia and the Latin American nations.

I had the privilege to share my thoughts as a panel speaker for the Automotive track. I talked about the direction country’s automotive industry, in particular the expansion beyond our region. The bigger honour, however, was the opportunity to gain insights from those around me. I would like to share what i had learned.

One of the key evolutions we can expect to see in future business deals is the way transactions are conducted. In the past decade, the world saw tremendous gains in e-commerce activities, exemplified through the emergence of giant entities such as Amazon and E-bay.

These cyber-businesses transformed retail beyond purchasing convenience, and revolutionised purchasing decisions, behaviour and mindset.

Consumers grew to be more informed on the choices they had.

While the playing field became more accessible and transparent, it also gave birth to the logistics nightmare of door-to-door retail – consumers didn’t need to leave their houses to receive their purchases.

Such is the tide of the Fourth Industrial Revolution (Industry 4.0). When immersive connectivity is thrown into the business foray, even large companies can dissipate without any signs.

The next mile of Industry 4.0 would most likely shift to the supply chain. We are seeing signs that global sourcing will soon find its way to the same revolution. Imagine a future where carmakers source for components in an Ebay-style bid.

At the Latin American Business Day, I learned that the importing of automotive spare parts through e-commerce channels have gained popularity among workshop owners.

In anticipation of the future, the Malaysia Automotive Institute (MAI) and International Trade and Industry Ministry are addressing nine core thrusts to allow Malaysian businesses to flourish. These thrusts form the fundamental structure of the MAI Intelligent Technology Systems (MITS).

One of the key challenges is the management of big data. Businesses will need to quickly respond to various consumer, manufacturing and after sales data.

MAI has set up a High Performance Cloud Computing server in its headquarters in Cyberjaya, as well as connected servers in Kuala Lumpur and several locations around the world.

Big Data will encompass the entire breadth and depth of supply chain activity. The computing power mentioned above is connected to several systems that cater to the difference disciplines that make up the automotive industry.

Process development is now made more responsive through MAI’s System Integrator and Manufacturing Execution System. The need for quicker decision making in Production planning, procurement, sales, marketing and financial management is addressed through MAI’s Enterprise Resource Planning and Integrated Industry Information System.

Consumer behaviour can now be understood better through MAI’s Telematics program. Motorists also participate through applications developed by MAI such as MAGIS, Carbengkel and MyAutoApp.

To date, eight out of nine Industry 4.0 thrusts have been developed. The ninth - Augmented Reality - is expected to be implemented next year.

Malaysia’s automotive industry is merely around three decades old. For me, the biggest lesson we have learned is that resisting change and market forces is a last thing we should do. We should focus on predicting and anticipating change before it happens.

The future is essentially about understanding market forces. To compete, we must know our customers’ needs and reflect them quickly in our supply chain.

The only thing that is constant is change. True power is in those who know what will change and react quickly.

The writer is the chief executive officer of Malaysia Automotive Institute (MAI).

Thursday, 27 July 2017 04:21

A firsthand account of a car accident

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One of Malaysia Automotive Institute’s major roles is to enhance awareness about vehicle safety and consumer awareness on safe driving behaviour. In this column, I’ve written extensively on such important.

Last week’s article addressed the issue of safety awareness at length. Little did I expect that a few days after its publication, I would experience my words first hand.

My account started last Saturday morning, part of my weekly routine where I strive to bring balance between being a father and husband and my responsibities in public service, which have often spilled into the weekend.

I was driving to my usual Saturday morning discussions sessions, which are typically held in Kota Kemuning – a sleepy township with lush greenery that I have grown accustomed to.

My youngest daughter was strapped to the backseat. She tries to follow me whenever she can, but I am quite certain it is not because she enjoys delving to the issues plaguing the automotive industry.

If it’s true that danger lurks in every corner, then in this instance it came literally - in the form of a motorist that was too much of a hurry to notice the stop sign.

Perhaps it was an obscure stop sign, or an act of blind imitation. As I was approaching the four way junction I noticed a car speeding across it. By the time I was at the junction, the blurred shape of another vehicle, this time a sport utility vehicle (SUV), caught the corner of my eye. Impact was imminent, and my reflexes took over and braced for impact.

The next few moments were hazy, I found myself still in the seat of the Proton Perdana, which was now pointed in the opposite direction, from where I came.

The SUV was straddled on a curb next to me, the driver obviously still in shock.

The side airbag had deployed next to me, and as I walked out I saw the damage to the Perdana. The car took a direct impact on the right side of the car, where the C-pillar meets the rear door panel lip and the rear tyre.

I thank the Almighty, as all of us – my daughter, the other driver and myself escaped with minor bruises.

Throughout my entire career, I’ve known the importance of vehicle safety – the design and construction of vehicles must be efficient at preventing accidents, and most importantly, minimize injury when they occur.

Here’s the thing – as I walked out to inspect my car, my first reaction was that the damage to the vehicle didn’t look as bad as the shock I felt during impact. For a moment, I thought I was over-exaggerating the hit, but it then occurred to me that I was driving a car with a modern structure and side airbags.

The car’s design protected me and my daughter from injury, which most likely would have been worse if we were driving an older model with inferior safety features.

I’ll leave it at that. For once in the span of this column, I don’t need to elaborate on the importance of vehicle safety. This incident speaks for itself.

I would, however, like to close by thanking all those who assisted me and my daughter. Special thanks goes out to the police, who responded efficiently, clearly and professionally to my post-incident call.

A malay proverb, roughly translates to “we can only plan, but God decides”.

In this case, I would say that both plan and decision was in favour of me and my family, and for that I am grateful.

The writer is the chief executive officer of Malaysia Automotive Institute.

Thursday, 20 July 2017 04:33

ROAD SAFETY - Have you played your rule as a consumer?

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Let’s start with a question – do you find your car headrests to be comfortable?

Contrary to popular belief, headrests were never designed for resting our heads while driving. The term “headrest” is actually short for “head restraint”, which is designed to protect the driver from whiplash, a damaging consequence of rear collisions that cause injury to the neck and spine during impact.

The first recorded automobile fatality took place in 1869. Unfortunately, advances in vehicle safety took almost half a century to come to fruition through the introduction of hydraulic brake systems in 1922.

Vehicle testing was introduced by General Motors in 1934, leading to more advances in vehicle safety, including the World Forum for the Harmonization of Vehicle Regulations in 1958.

It was only until the 1960s where seatbelts became mandatory, and head restraints for front seats became an optional accessory. It took more than a century after the first recorded vehicle fatality before rear seat belts became mandatory in vehicles.

We are fortunate that stricter regulations exist today. However, one must ponder why it had taken so long for safety features to be made standard equipment – something that would have saved countless lives.

It would, however, be idealistic to simply implement regulations. As an implementer of government policies, as well as a former member of the automotive industry, I’d like to offer my perspective on this issue.

as duty obliges me to ensure decisions balance the needs of all stakeholders, which unfortunately, are often common yet has their own nuanced conflicts.

One of the major issues behind vehicle safety regulation is the generation of enough public awareness regarding a safety concern.

For example, regulations on mandatory child seats may seem common sense to many, but at the ground level, it poses a cost factor that is challenging for the government to force on the public.

A lack of consumer awareness often drives down demand, causing market prices for certified child seats to rise, and are only purchased by the select few who have a good understanding of passive vehicle safety. It is for this reason child seat prices are cheaper in countries where public awareness is present.

It is also unfortunate that public clamour for enforcement usually takes place during widespread coverage of a recent incident, but is often short lived. This provides little room for public awareness campaigns to receive the limelight it deserves.

As mentioned above, advances in vehicle safety are often initiatives of regulators and car makers themselves.

Due to high competition within the market, car makers such as Volvo have branded their company philosophy through pioneering safety – the most popular example being the invention of the three point seat belt seen in all cars today.

However, the faster turnaround of new vehicle safety features is often marred by lukewarm consumer response, causing delays in reaching the final production line.

Let’s be honest with ourselves. The industry plauers and government need the help of each and every one of us to make vehicle safety a priority.

Time is also of the essence. Vehicle technology is growing in complexity, especially in advanced countries with significantly higher awareness levels.

Awareness of environmental issues, such as battery disposal, will come into play, adding the burden of stricter environment policies to the already problematic safety awareness within our borders.

I therefore urge and implore all of us to play our part. For those who are aware, spread the information – it has never been easier to share good safety awareness.

To my fellow Malaysians, get to know about vehicle safety and how it affects us, our families and those around us.

We all truly have to play our role.

The writer is the chief executive officer of Malaysia Automotive Institute.

If we read the headlines such as the above with a preconceived notion, then perhaps this article is timely written. To set the record straight, this article was neither inspired by liberal notions of moral conduct, or absolute freedom of thought.

There was a time when conversing with another person remotely through a video screen was reserved for the imagination of Hollywood science fiction producers – something that was only possible on the USS Enterprise a thousand years from now.

Little did we expect such technology to emerge in merely a few decades ahead of the first Star Trek series. These days, video calls are something we almost take for granted.

I believe one of main reasons why technology has expanded at such an exponential rate is that these very advances in communication are self-serving – they create the expansion of knowledge at the same exponential rate as the growth in technology.

It is for this very reason that responsible governments push hard to enable fast access to online information. Is it undeniably a mammoth task and requires strategic access placement while also balancing commercial viability.

Unfortunately, that is just the first step.

The social classes of yesteryear may have been the warrior versus the farmer, or the ruling elite standing over the general populace. In the modern democratic society, the separation is now between the inventor and consumer.

Those who invent emerge victorious to those who consume. The overarching dominance of companies such as Facebook and Amazon, created during the rise of the information age, suggests that great power is wielded by those who create need for the consumer.

This should be celebrated – with the caveat that a critical and open minded society exists to ensure positive progress.

Today, with the massive influx of opinions, ideologies and debate, the personal removal of prejudice becomes ever more important.

It is said that a falsehood, if repeated enough times, can become truth.  They have the power to destroy great ideas, efforts and causes. Such destruction retards progress, and turns heroes into villains.

While it is unrealistic to make everyone an inventor, it is important for  society, which are mostly consumers, to gain knowledge and perspective of the ideas they consume. The best judgements are made by those who, without bias, are well read on all perspectives presented, and exercise fairness in judgment.

For example, to produce the fastest car, one must also have many skilled drivers in his consumer base. The consumers sell the product - because they are the best users of the product. Nobody would believe a “fast” car that has never been driven fast.

It is the same with knowledge. If a knowledgeable society is needed to be an advanced nation, the readers of knowledge must be the best consumers of information – they need to separate fact from fiction, and give credit where credit is due.

Only then will the true inventors emerge, bringing even more benefit to the society.

This starts with critical thinking and an open mind, especially in an age where separating truth from fiction is at its most difficult.

The writer is the chief executive officer of Malaysia Automotive Institute.

A former world leader was once quoted as saying that "success will go to those companies and countries which are swift to adapt, slow to complain, open and willing to change. The task of modern governments is to ensure that our country can rise to this challenge".

Malaysia has since independence been on its path towards developing a nation and society that can compete and thrive at the global level. It is evident that in a global capitalistic economy, liberalisation is a philosophy that we too, as a nation, must follow suit to reach the economic levels we desire.

At the time of our independent, it was common policy for the administration to develop policies suited for an economy that was still in its infancy. The policies of the day favoured restriction of global companies from overpowering  budding businesses.

While protectionism allowed growth and opportunities for new entrepreneurs, it also created long-term effects of complacency due to lack of competition.

Most importantly, overarching government control also allowed very little room for creativity and innovation, as regulations often kept business operations revolving around the same procedures and bureaucratic practise for long periods of time. Furthermore, customers also suffered from a lack of quality choices, while our participation in the global economy was also stifled due to our own restrictions, providing local businesses with less room for firther expansion.

The liberalisation of such economic activities would then balance out the needs of all stakeholder, through competition that benefits more efficient businesses and allowa the best choices for the consumers.

After more than three decades of protectionism, the government has taken a bold step in outlining a clear plan to bring Malaysia through the next important step - the liberalisation of not just our commodity markets but also in areas of technology.

The National Automotive Policy 2014 (NAP2014) is one of the major testaments to sucha paradigm shift - developing localvalue and talent with high income activities, with gradual liberalisation in mind.

While the Proton-Geely deal, which received massive media coverage during the festive season, is one product of such shift in conducting business, we have witnessed another major milestone through the liberalisation of motor insurance in Malaysia, beginning July 1.

While details of the liberalisation model have been widely covered in the news, for me the most importantaspect is that consumers tend to benefit, in particular those who have better driving behaviour and safety records. The policy would lead to saferdriver habits and also driving conditions for motorists and those around them, which is inline with the NAP 2014 in principle and spirit.

However, Iwould also like to emphasise that any shift in policy will need time for adjustment. New things are not sapred from imperfection, and will naturally require tweaks and changes over time to acommodqate the reqalities on the ground. Letus allow such due process, because the most important step has taken place.

Remember, the liberalised model above all places power in the handsof consumers - so let your feedback beheard, so business can thrive and serve the nation in the best form and will continue to improve as time goes by.

The writer is the chief executive officer of Malaysia Automotive Institute.

Wednesday, 05 July 2017 04:16

3D Digital Factory Simulation

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The Systems Integration, Process Flow Design and Visualization Solution

MAI offers a complete 3D digital factory environment for process flow simulation and analysis, accuracy, and profitability services. Using DELMIA QUEST solution from Dassault Systemes gives a flexible, object-based, discrete event simulation environment combined with powerful visualization and robust import/export capabilities makes it the engineering and management solution of choice for process flow simulation and analysis.




  • Anticipate the behavior of Plants in operation
  • Determine throughput with various product mixes and resource levels
  • Evaluate material handling alternatives, number of machines required
  • Determine impacts of facility layout
  • Determine number of parallel and serial operations required
  • Analysis of Flow Time, Bottlenecks, Throughput, Capacity, Utilization








QUEST is a powerful simulation development and analysis tool for validating and visualizing the impact of process flow decisions made for meeting production requirements. Reduce risk by validating affordability measures, and minimizing problems and unplanned costs associated with facility startup. QUEST provides a complete solution, providing the tools necessary for both efficient process flow analysis and effective presentation of results to customers, managers, and other engineering disciplines.

















       For further details and factory scoping, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.

Digital Engineering & Prototyping (DEP), MAI Intelligent Technology System (MITS)

Malaysia Automotive Institute

Block 2280, Jalan Usahawan 2, Cyber 6, 63000 Cyberjaya, Selangor

T +603 8318 7742 

F +603 8318 7743



Wednesday, 05 July 2017 02:20

Manufacturing Execution System (MES)

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Automotive Industry

Respond Quickly to Technology and Process Change As an Automotive manufacturer, you’re at the forefront of a transportation revolution not seen since the earliest days of the industry. The growing demand for alternative vehicles, configured to local market needs and offer reduced emissions and higher fuel economy can only be met through product innovation and technological advancement. The demand for consistent innovation and rapid, continuous change requires a new standard for manufacturing agility and flexibility on a global scale – a standard that dictates relentless focus on production efficiency, delivery of zero-defect products and mastery of supporting emerging market expansion.

The DELMIA Apriso Automotive Industry solution helps you address these challenges by providing real-time visibility of manufacturing KPI’s coupled with actionable control over your manufacturing and supply chain operations. You can introduce new manufacturing process configurations and improvements as often as needed, and then securely distribute to each of your global operations. The DELMIA Apriso Professional Services team and alliance partner network enable Automotive manufacturers to rationalize and replace their complex web of legacy and disparate systems with a comprehensive, platform-based operations management solution. Implement Apriso to streamline processes, reduce time to global market and time to volume while ensuring consistent, exceptional product quality.

Manage Increasing Complexity

Whether you a high-volume / low mix or a low-volume / high mix Automotive manufacturer, the demand for new model variants from existing platforms will continue to grow. Increasingly, it will be necessary to simultaneously address production efficiencies while delivering defect-free products in ever smaller batch sizes – up to and including an “Order of One.” DELMIA can help you better manage these production processes by precisely synchronizing material requirements and movements with production schedules to insure customer-order availability and the highest material management efficiency.

  • Deliver line-side electronic visualization of order-specific Work Instructions and CAD drawings
  • Drive directed manufacturing processes through OPC-certified integration to shop floor equipment, conveyer systems and in-line, order-specific quality measurement systems
  • Support sequenced production scenarios, including sub-assembly to main-line, kitting operations to sub-assembly and main-line and ship-to-sequence requirements


Why Apriso?

Synchronize material flows with production on a global scale

Accelerate large-scale deployments with proven, standardized best practices while meeting local needs

Improve manufacturing efficiency with industry-leading real-time visibility and control capabilities

Increase flexibility, achieve rapid implementation, lower IT costs and simplify continuous quality improvement initiatives with a BPM-based platform

Accelerate new product introduction while decreasing time-to-global-market and time-to-volume

Reduce total cost of IT ownership by replacing disparate IT applications across the enterprise


A Solution for Manufacturing

Operations Excellence Dassault Systèmes – through its DELMIA Apriso offerings – is the only company that can offer a process-based solution for global manufacturing operations management that empowers you to track, trace, manage and control all elements of manufacturing operations both within your company and across your product supply network. Apriso extends the value of ERP, PLM and other enterprise business systems by closing the loop between design, planning and execution. By establishing a cohesive framework to share and improve processes, Apriso solutions best serve the needs of global manufacturers across their operations and extended product supply network. Apriso solutions provide the visibility and control to proactively detect potential operations disruptions quickly, so your facilities can run with greater efficiency while continuing to respond quickly to change. Implement Apriso individually or as an entire Automotive manufacturing solution.

Adapt Quickly with a Process-based Solution

DELMIA Apriso solutions provide Automotive manufacturers with a Business Process Management (BPM) framework for global Manufacturing Operations Management
(MOM). This means every Apriso application shares a common, unified data model for improved responsiveness to change – across functions and sites. Quickly define and continuously improve production, quality, inventory, and maintenance processes, among others, with an Apriso solution:

  • Maintain brand integrity in emerging markets and joint venture operations by defining global, standardized best practice processes deployed to site-specific requirements
  • Define, update and deploy processes easily, enabling you to adapt and respond quickly to customer demand shifts, unplanned events and competitive opportunity


Deliver Consistent Product Quality

Today’s competitive Automotive manufacturing marketplace demands consistent delivery of best in class quality across globally distributed operations. The complexity of delivering consistent quality is multiplied exponentially when managing Joint-Venture operations in one or more emerging BRIC markets. DELMIA solutions have been “production hardened” from numerous global deployments, so are highly capable in supporting the most stringent quality requirements that are demanded by leading Automotive manufacturers.

  • Interlocking traceability and genealogy incorporates processes, materials, equipment, tools, labor and supplier attributes to provide comprehensive root cause analysis and reduce warranty claim exposure
  • Directed manufacturing processes enforce inline error-proofing for manual and machine-based tasks to elevate overall product quality
  • Comprehensive containment management capabilities can isolate a “spill” via any combination of tracked manufacturing characteristic, helping to contain costs and minimize exposure to out-of-spec materials


For further details, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.

IT is that time of the year again, where we end the fasting month and celebrate our self-restraint against vice and weakness. For those who are fortunate, it is also that time where we get that rare chance to leave the hustle and bustle of our busy schedules and return to our roots.

Personally for me, this return home bears a significance beyond the familiar gathering. It is an annual opportunity to rekindle our ties with those who are close to our hearts, in which for various reasons, we rarely find chances to meet.

During this festive season, we will meet those whom not only surrounded us during our growth, but also influenced our thinking, values and culture and made us who we are today.

When seen from this perspective, the forgiveness we give and receive brings a deeper meaning to the celebration of Eid. It equates to a blessing from all those who have contributed to our well-being.

Forgiveness, and the act of forgiving, opens the path to self-improvement. As the saying goes - a problem can only be solved when the problem is acknowledged. In order for forgiveness to take place, one must first admit to requiring forgineness.

The act of visiting family and friends during the month of Syawal also holds meaning beyond mere tradition.

We usually take this opportunity to catch up with those whom we seldom meet, those outside our scheduled routines, so much so that it would be unlikely that these personal networks are maintained if the festive season did not take place.

Such is the power of the festive month - it keeps our bonds of family and friendship. The interactions we have serve as updates, which in turn add to our knowledge and experience through the act of sharing.

As we converse and catch up with old friends, little do we realise we are actually learning new things from those outside our common circle.

Most importantly, Aidilfitri is meant as a joyful day. As Malaysians, we are blessed and privileged to have celebrated the month of Syawal in peace and harmony. However, let us not forget that there are those less fortunate, and carrying out their Raya prayer in poverty, famine, persecution or war.

Therefore, let us be mindful of the factors that make up the peace and harmony and protect them to celebrate Hari Raya with joy and happiness.

Lastly, for many of us, the Raya holidays is the longest break we will have in any given year. While it is an opportunity to take our minds of work and spend time with our relatives and friends, it is also an opportunity to reset and rejuvenate ourselves physically and mentaly, in order to do greater things upon our rweturn to work.

I hope that we all had a joyous and fruitful Aidilfitri. For those travelling from their hometowns this week, I prsy for a safe journey home.

Again, I take this opportunity to wish all my readers Selamat Hari ray, Maaf Zahir dan Batin.

The writer is the chief executive officer of Malaysia Automotive Institute

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