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Perodua to maintain export performance this year

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Perodua is open to collaborating with Proton, says Aminar.

KUALA LUMPUR: Perusahaan Otomobil Kedua Sdn Bhd (Perodua), which exported 4,696 units last year, aims to maintain its export volume performance this year.

President and chief executive officer Datuk Dr Aminar Rashid Salleh said the carmaker is looking to expand its footprint in the right hand drive segment for the Asean market, as well as those sharing similar automotive regulations with Malaysia.

“We have come out with our priority list, but I am not at liberty to share it with you, or the countries concerned. We have identified the markets.

“We are trying to understand them a little bit more in terms of the economics and dynamism of each country, the market expectations and preference in terms of products. This is the research we are currently undertaking,” he added.

Aminar was speaking to reporters after announcing the second phase of the Perodua Eco Challenge 2017 (PEC 2017) in Kuala Lumpur on Friday.

Perodua is currently exporting cars to six countries, namely Indonesia, Singapore, Mauritius, Fiji, Sri Lanka and Brunei.

It exported 1,600 units in the five five months of 2017.

On its Bezza 1.0L (automative transmission) variant, which debuted in Sri Lanka recently, Aminar said interest was relatively high with 25 orders recently received.

“We can expect from Sri Lanka alone, maybe between 2,000 units to 2,500 units sold annually, if not more,” he added.

Meanwhile, Perodua is open to collaborating with Proton, mainly on vendor development. Currently, both Perodua and Proton share 90 common vendors.

“If there is an opportunity for us to work with Proton on a new partnership, why not? At the end of the day, the national car objective is to grow market share, which is currently below 50%.

“We want to defend our market share, currently at 35%. We are looking at opportunities for the vendors to enhance capabilities further and be regional players,” said Aminar.

Meanwhile, the PEC 2017 has entered its second phase where participants from 10 selected institutions of higher learning will begin to develop parts and accessories to compete in the final round, in November this year.

“Our key performance indicator is for at least one of the selected participants to be able to develop products to be used by us,” said Aminar.

Launched in 2009, the PEC offers students and faculty members from local institutions of higher learning an avenue to show their creativity in terms of design, engineering and business prowess against one another. - Bernama

http://www.thestar.com.my/business/business-news/2017/06/09/perodua-to-maintain-export-performance-this-year/

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