Tuesday, 17 October 2017

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  • PRODUCT CUSTOMISATION - Current advanced practices future fundamentals?
    It's funny how American potato chips command a higher price compared to our local chips made from bananas or tapioca. Processes are most likely the same, yet they differ in perception or "status" as the preferred snack between meals. The basic principle behind the success of a product is value, with production cost often irrelevent to the purchasing decision of the consumer. Simply put, we will part with our hard earned money when the perceived value of a product or service is equal or exceeds its price. Perceived value is not just derived from quality and pricing alone. It is also a function of the consumer psychography - the experience, stature, financial flexibility and also the customers' level of need. It is not surprising why most economocally-developed nations not only possess strong foundations in the optimisation of their manufacturing or service operations, but also have developed an understanding in the…
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Additive Manufacturing Design Workshop - CATIA 3…

Additive Manufacturing Design Workshop - CATIA 3DExperience Attention Engineers, Designers, Technicians and students of the automotive industry! First in Malaysia. The future of... Read more

SOCIAL MOBILITY - Reaping The Fruits of Soaring …

One of the key notions in this column has been the ability to adapt to change. Adaptation to change is not just about survival, but the core fundamentals of emerging as a leader that sets the trends, ... Read more

EXPAND YOUR MARKET THROUGH E-COMMERCE : ALIBABA…

EXPAND YOUR MARKET THROUGH E-COMMERCE : ALIBABA.COM     Opportunity for Malaysian automotive SME to expand your business through E-Commerce platform.   One of the action plans unde... Read more

FREEDOM AND NATIONALISM - Malaysia on track towa…

If we were to analogize Malaysia's economic growth as a business entity, it has been a very successful venture. Since our independence, our natural resources and fertile soil gave us the seeds to pr... Read more

DECISION-MAKING - Pre-conceived bias a deterrent…

There has been interesting progress in terms of Malaysia's development of late, particularly on the global front. From reports of trade surplus to strengthening ties with the world's superpowers, we ... Read more

What Makes a Car Qualified to be Called an EEV?

What Makes a Car Qualified to be Called an EEV?   With so much buzz about Energy Efficient Vehicles (EEVs) entering the market, do we really know what qualifies them to be one? Does a vehicle q... Read more

FREEDOM AND NATIONALISM - Great nations are buil…

This weekend, we close the year’s season in the celebration of freedom and nationalism. For me, it also serves as a reminder of how far we, as a nation, have progressed. Although progress is of... Read more

MALAYSIA DAY - Our differences are our unique st…

Many a time this column has addressed the challenges we face in progressing as a nation, from our post-colonial era to becoming one of the fastest growing economies in the world. Just like any infant... Read more

MERDEKA DAY CELEBRATION - Appreciating value of …

This year is one of those rare occasions where National Day and Hari Raya Aidiladha is celebrated back to back with each other. Despite its differences in religion and nationalism, the philosophies be... Read more

MAI-SUT Automotive Research Scholarship

  The MAI-SUT Automotive Scholarship Research Programme is a research based post-graduate studies recently launched under the Transport Innovation Centre (TIC). Researchers work directly with ... Read more

MALAYSIA AUTOSHOW 2017 - Motoring ahead in energ…

The International Motor Show Germany (colloquially the Frankfurt Motor Show) was introduced in 1897, in a time when "production" automobiles were gaining popularity around the world. It was born in th... Read more

FRONTIER OF FOURTH INDUSTRIAL REVOLUTION - Devel…

While a developed nation is measured by sovereign or per capita income levels, it is also common to look at the industrialisation level and infrastructure within a country to gauge the status of devel... Read more

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